The food industry is changing rapidly. For a very long time, “faster, cheaper, more” was the best recipe. In the meanwhile, fresh, health, natural or regional are becoming an important differentiator.
At the same time, we all know, not everybody is willing an able to pay the price for local, close to home made food, like it is expected. On the other hand, the consumer spend for food is getting less and less compared to their income. Sometimes it feels like “quality is good, as long as I get it for free”.
The food industry needs to find ways, how these new trends can be built into their market offer. Those who will manage these customer expectations best, will become the future leader.